So, you’ve entered the wonderful world of content marketing. Congrats! But now that you’re here, you’re probably realizing just how much of your time it can take. (Yeah, it’s a lot.)
So how do you balance your time as well as create content that is still valuable and relevant? Here are three content marketing tactics to save a few minutes and still produce meaningful marketing for your company.
1. Make Time
This may sound basic, but let’s face it. We’re all busy. Our to-do lists only seem to get longer, no matter how many things we’re able to accomplish each day. But at some point, we have to focus on what’s truly important for our business, and content marketing is (or should be) a pretty high priority. So how will you find time to add yet another thing to that never ending to-do list? Simple. You’llmake time.
Now, we know that time isn’t something you can just magically pull out of a hat. (Although that would be pretty awesome.) If it were, we’d all be super well-rested and have the best content marketing around. But believe it or not, there really are ways to make more time for content marketing.
Look at your calendar to see where you can afford to spare some time to create your content. It may mean shifting some things around, but once you’ve found an hour or two within your day or week, pencil that time in as strictly content time. (How much time will it take? This video can help you figure it out.)
