You know your customers are on their phones all hours of the day and night. Is your content there when they need it most?
Mobile is not just another channel. It is arguably one of the best ways to reach potential customers through content marketing. But understanding consumer behavior is even more important.
Unlike desktops or laptops, mobile devices are with consumers at all times and in almost every situation: Most people check their mobile phone before brushing their teeth and 90% of people have their phone within reach 24/7. This presents unprecedented access to these always-connected, voracious content consumers.
It also means that there’s no one-size fits all approach that will work for content marketing on mobile. However, there are some things to keep in mind that cut across all types of businesses, consumers and content that will make your mobile content marketing efforts more effective:
1. Make sure it is content to go.
While the majority of activities people do on their phones revolve around communication (texting, email and, yes, making calls), mobile devices are the ultimate immediate gratification device–and that creates a content opportunity. From apps and push notifications to directions and other “just-in-time” information, mobile provides the optimal place to connect with consumers exactly when and where they need you.
