It seems simple, but it’s not. Marketing is often overlooked as an expense that small businesses can’t afford – but fortunately, this is far from the truth. With companies that help make social media marketing, email marketing, online marketing, in-store marketing and text marketing nearly turn key, small businesses can easily implement these critical strategies into their marketing plans. The challenge is to identify what makes sense for your small business. Some strategies, such as text marketing, may not make sense for every small business, however those that it does can really gain from it. For example, imagine a sandwich shop blasting out a text marketing campaign on a random Tuesday offering buy one, get one half off for all sandwiches that day. If you received this text, you may be inspired to go. Likewise, a local boutique could send a text message out sharing news of a one day, flash sale. Your investment in this type of service is likely minimal compared to the response you would gain from customers when used correctly…
3 Things Small Business Owners Need to Put on Their To-Do-List Today