Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers.
With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere.
Brands producing content, as well as content marketers, can learn a lot from journalists. Though the two fields aren’t 100 percent alike, many of the same rules should be applied. The following is advice from a few journalists turned content marketers for all stages of the content creation process…
