Building a strong brand awareness strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures. A great brand awareness strategy requires a multi-faceted approach to improving brand engagement with past, current, and future customers. In a world where 70 percent of buying experiences are based on how the customer feels they are being treated, it is incredibly important that brands establish a loyal following of active customers. To truly understand if your brand awareness marketing tactics have actually converted loyal followers into active customers, marketers need to first undertake three important steps:
3 Steps for Building a Brand Awareness Strategy with Great ROI
