Website content is still something many businesses struggle with. Content marketing is deemed expensive, hard to scale and in many cases almost impossible to measure (It’s a long-term investment so it’s hard to estimate if it’s actually worth it). These three hurdles scare many brands away.
The truth is, awesome content can actually be both cheap (or even free) and effective in terms of leads and conversions. The only real investment you need is your time and creativity. Here are three examples of how great content can be free while building your brand web presence and trust:
1. Expert interviews with a twist
It has been a popular content marketing tactic lately: Inviting industry experts to share their insights into a particular topic. I’ve done these expert round-ups a lot recently though MyBlogU which makes the process easier.
The beauty of expert interviews is that:
- Participating experts bring their trust signals with them: Readers seeing familiar faces on your site are more likely to trust what you have to say!
- The actual content is written for you: All you need is to pack text beautifully for it to spread (Here are some tips for you!)
