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Startups don’t typically have much money to pay outside marketing firms, but they do have one thing they can offer: a stake in those companies. Over the past 10 years, equity has become a commonly used currency, and it isn’t hard to see why. Almost 50 percent of startups fail, but with high risk comes the potential for high reward. Companies such as Uber, Snapchat and Airbnb are worth more today than traditional giants such as AOL. GitHub last year was valued at $2 billion, and messaging startup Slack achieved a $3.8 billion valuation in its latest funding round…
3 Signs Your Startup Shouldn’t Work With a Marketing Firm in Exchange for Equity
