Great advice usually isn’t sexy.
Ask some of the world’s most successful entrepreneurs about the best advice they ever received and they’ll say things like:
“Make your own luck.”
“Say no to almost everything.”
“Invest in relationships.”
It’s great advice – profound even – but not exactly sexy. You were hoping they’d say something mind-blowing, something totally life-changing. Like most things in life, there are no shortcuts when it comes to success.
The same is true of email marketing. The three tips we are going to talk about today are basic – this is email marketing 101. But, surprisingly, they are often overlooked. Take a few minutes and ask yourself if your current email marketing program is addressing these three key areas. I’ll bet there’s room for improvement.
1. Send emails that are actually great.
I know, it’s not actually as easy as it sounds.
But let’s consider what constitutes a great email. It’s not about flashy headlines and eye-popping graphics … it’s about simplicity, readability and usability. It all comes down to content.
How many articles have you read that suggest the key to a great website is creating “great content” or the secret of successful email is sparkling copy? What the heck does that actually mean?
Here’s the deal. Most articles that glaze over the creation of great content do so because the author has no idea how to do it. (Sorry, it’s the truth.) Writing content that 1) resonates with readers and 2) converts readers into paying customers is an art. So few people are able to do this consistently that it’s nearly impossible to find personalized instruction on the topic.
