While some brands are off to an explosive start in 2015, small business B2B marketers have so far had a hard time with their content marketing. According to the Content Marketing Institute’s new study, “B2B Small Business Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America,” these marketers are feeling more challenged, more overwhelmed, and less effective than they were in 2014.
That’s disappointing news, but there is hope. There’s one takeaway from this report that B2B small business marketers can learn from: If you want to have effective content, you’re going to need to have a documented content strategy.
According to the report, 39 percent of companies who have a documented strategy are “more effective in nearly all aspects of content marketing than their peers who either have a verbal-only strategy or no strategy at all.” Additionally, 60 percent of those with a documented content marketing strategy believe their organization is effective at content marketing. Meanwhile, only 33 percent of those with just a verbal strategy say the same.
3 Secrets to Content Marketing Success for B2B Small Businesses
