Advertising truly is an ever-changing industry. From announcements to newspaper ads to banners to digital media, the way marketers reach consumers is constantly evolving. Today, brands and marketers are slowly shifting budgets to more immersive, engaging forms of advertising, and online video is paving the way.
Unlike intrusive banner ads and pop ups, online video ads are here to stay. A September 2014 survey from Harris Interactive and Goo Technologies found that 94% of people believe mobile ads and online video ads will survive the next 10 years. Compare this with the 29% of Internet users that think pop up ads will survive the same amount of time, and you have a pretty clear picture of consumer ad preferences.
So a majority of people believe online video will be around in 10 years. Heck! We’re so sure online video will continue to dominate the advertising world that we built our company around it. Here are the three reasons why we’re confident that online video advertising will stand the test of time.
3 Reasons Why Online Video Advertising Will Stand the Test of Time
