If you’re a CMO, you know better than anyone how your role has transformed over the past few years. CMOs are no longer an advertising cost center, isolated within their organizations with accountability for secondary digital projects.
Today, they are full-blown digital players, charged with profit and loss and caring for the entire customer lifecycle. If your company has a digital customer-facing project underway, it’s a sure bet that the buck stops with the CMO.
As customers increasingly interact with brands via digital touchpoints, new-age digital CMOs must focus on creating unforgettable digital experiences. Smart CMOs realize that the digital customer experience is both an urgent priority and a key factor in driving revenue…
