Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media’s CEO on the changes that will have a positive impact.
Last month I spoke with David Greenbaum of Boost Media — a company for which I am an advisor and a shareholder — about the reasons why ad text fatigue sets in and what advertisers can do to keep ads engaging.
After our conversation, I began to wonder about specific steps David might recommend for improving ads. Since its inception in 2009, Boost Media has written hundreds of thousands of ads for enterprise brands and agencies.
What follows is his advice — in his own words — and some guidelines Boost Media has developed for writing and testing ads that any marketer could use to see a positive impact on campaign performance.
