Over the years we’ve learned a lot from our content marketing successes and flops at Fractl, and we continuously use these insights to refine our approach. We recently teamed up with Moz to look at 345 content marketing campaigns that we launched between 2013 and 2016 to pinpoint commonalities among our biggest hits.
We wanted to determine the relationship between how many times a campaign was mentioned by publishers and the content’s topic, visuals, and format. First, we defined a “placement” as any time a publisher featured the content. Then we grouped our campaigns into three categories: high success (more than 100 placements), moderate success (20-100 placements), and low success (less than 20 placements). Finally, we took a deep-dive into the data to find patterns and common themes.
We found that although you can’t guarantee a viral win, you can add certain elements to your content that will increase the chances for success…
