Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help make you a better writer and a smarter marketer.
Your landing page is the first impression your company makes on prospective customers. Because of this, your landing page copy is essential to the success of your business.
Every day you stick with suboptimal landing page copy, you lose potential customers – but how do you know whether the words you’ve chosen are driving conversions or pushing people away?
By learning tips and tricks from marketers who practice copywriting for conversionfor a living.
We interviewed three professional copywriters who gave us six pieces of adviceto help you improve your landing page copy to drive more conversions and sales – let’s take a look at their most powerful tactics.
1. Get readers to take a *single* action
What’s the goal of landing page copy?
If you automatically thought conversion, you’re on the right track. However, our experts took it a step further.
Joanna Wiebe, Conversion Copywriter at Copy Hackers, explained that your landing page copy has one (very simple) goal:
3 Professional Copywriters on What It Takes to Write Landing Page Copy that Converts
