Paid search, also known as PPC, is an important tool for your digital marketing strategy, but the problem is that if you’re not working with an agency or expert, you’re probably making a few mistakes that are seriously impacting your campaign performance, and ultimately, your bottom line.
Let’s take a look at three PPC mistakes you’re probably making, so that you can start producing better results from your Google AdWords campaigns.
You’re Not Protecting Your Brand
Protecting your brand is important on so many different levels, especially if you’re in a highly competitive industry…
