As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?
You’re simply trying to sell your product or service to the people who want and need it most.
Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.
When you get crystal clear about your target market, niche, and ideal client, you’re able to create marketing materials that easily turn prospects into paying customers.
