Don’t waste your time creating content for content’s sake! Columnist Casie Gillette explains how to focus your efforts by analyzing search results, evaluating existing content and talking to customers.
At this point, we all know we need content for our websites to be successful. However, exactly what that content is can often be unclear. As we’ve heard many times, creating content for the sake of creating content is just a bad strategy and a waste of time.
So how do we figure out what content we actually need? The answer isn’t simple, but in order to create content your audience wants (and can find in search results), there are a few places we must look…
