Image credit: Nike Basketball | Youtube
If there is one theme that shines through in my first marketing book, The Experience Effect, it is that “marketing is a spectator sport.” We can learn a lot from each other by observing the marketing activities of other brands and businesses.
It’s a theme I carry out at the beginning of my New York University integrated marketing course each week as we discuss what we’ve collectively observed from brands in real time. I’m a big believer in watching other brands and reapplying the lessons to my own challenges…
3 Mega Marketing Lessons From 3 Companies With Strong Brands
