It’s not exactly breaking news that more and more of our daily experiences are moving online. From booking plane tickets, to ordering takeout, or video chatting with relatives; we can do it all on the web. Fundraising is shifting to online channels right along with the times.
According to a survey by Fundly, for 40.5% of nonprofits, less than 10% of their total fundraising comes from online donations. That low percentage seems illogical given how much online fundraising has risen in popularity in recent years. So where, then, is the issue?
I’d argue that the problem is in donor retention, or, more accurately, lack thereof…
