For business-to-business companies, the struggle to find qualified leads never ends, and the stress of keeping new leads coming can keep even the most confident small business owner up at night. Now, there’s good news from the latest B2B Demand Generation Benchmark report from SoftwareAdvice. Three of the simplest types of marketing strategies o implement are also the three that work best at producing not only lots of leads, but lots of good leads.
Trade shows, referrals and in-house email marketing are the three tactics most cited by survey respondents as generating the best, and most, leads. The good news for small business owners, who are usually limited in budget and always limited in time, is that focusing on these three types of marketing can be all you need to get good leads pouring in. Here are some tips:
