There is a common misconception about social media: once a new channel or app becomes big enough to get discovered by businesses, it is therefore “ruined” for other users. It’s understandable why some people may feel this way; after all, “too much self-promotion” was the most common answer we got whenwe asked what behavior annoys you the most in brands on social media.
However, the pioneer brands—those that discover the next big social network before their competitors—are usually not the culprits, since these businesses often tread carefully on the new territory. Whenever a new channel for digital marketing gets discovered, we should actually look to brands and pay attention to the early wave of sponsored content. The first brands to advertise on any social network will inevitably set the tone for the nature of future promoted posts, and even dictate whether these posts will make the network less attractive for personal use…
3 Marketing Lessons From Early Adopters of Sponsored Content
