User Experience design
is at the contemporary crux of the software and technology industry (or Consumer Experience, if we want to get the most contemporary).
The tech arms race is a neck-and-neck, multi-billion dollar battle between thousands of front runners united under a common goal set: make it simple, make it streamlined, and make it sell (whatever “it” is).
Unfortunately when we really look closely, it seems that customer interactions start with sales teams and User Experience best practices are only applied during product development.
