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If you’re reading this, you’re likely already aware of this famed quote from marketing guru Doug Kessler:

“Traditional marketing talks at people. Content marketing talks with them.”

The quote is so well-known because it hits on one of the biggest paradigm shifts in contemporary marketing – digital audiences no longer want to listen to traditional advertising efforts. In fact, they no longer have to, instead, they can easily engage with content from brands across devices, across channels, across their days. Content falls seamlessly into the rhythms of their lives, becoming useful in a way that keeps the brand relevant and necessary…

3 Keys To a Killer Content Strategy