Creating great content takes time, resources, and creativity. Before investing in creating a piece of content, take a step back and determine what will make your content successful. Marketers are increasingly asked todemonstrate ROI and prove their value to the organization – what better way to do that than with remarkable content that generates real results?
Ask yourself these three questions before embarking on your content journey. You’ll establish a strong foundation for your piece and ensure it meets your goals!
1. Who is your audience?
This is the most important question marketers can ask themselves before creating a new piece of content. Who is this resource for? Who cares about it and will pay with their information to download it? Defining your buyer personas is one step in the right direction. You should know your audience well – what voice or tone resonates with them; do they appreciate humor or not? Answering these questions will help you decide if your content should be silly or serious; fun or functional.
