It’s hard to ignore Facebook. If you’re in B2C, it’s pretty much impossible. Increasingly, even if you’re in B2B, it’s not a good idea. Facebook simply crushes every other social media network in terms of active users, the amount of content being shared and in how much business there is to be had on it.
Of course, you’ve got to get over the bait and switch move Zuckerburg pulled. Facebook is now a pay to play platform. Organic reach has been slashed to as little as 2% of what it was a few years ago. But despite those disappointments, Facebook still delivers. Even if it is mostly an advertising platform now, it’s a great one. Facebook clicks are usually far cheaper than what AdWords or Bing can deliver…
