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The Art of War is an ancient Chinese military treatise that was published in the 4th or 5th century by Chinese military leader, Sun Tzu. And although historians are unsure when the book was first published and if Sun Tzu was even a real person, The Art of War has remained one of the most influential works on military strategy and tactics.
So, why am I blogging about a book that details military tactics? The Art of War has maintained its immense popularity because of its applications outside of military strategy – its teachings have become influential in business, politics and even marketing.
Today, I’m going to share with you three lessons from The Art of War that will greatly improve your business’s marketing efforts…
