Many are anxious about Instagram’s announcement that feeds will soon be determined by an algorithm. But is there really cause to worry? Columnist Alison Zeringue asks three veteran digital marketers for their thoughts.
Author Robert C. Gallagher once said, “Change is inevitable — except from a vending machine.”
In digital marketing, we know this all too well. We know that as soon as we get comfortable with a platform, and maybe even achieve a level of mastery, it’s going to change, and we’ll adapt. So why is everyone freaking out about the upcoming Instagram algorithm?
For a couple of days last week, every brand or business on Instagram was posting a “turn on post notifications” image in a desperate attempt to preserve their visibility on the currently reverse-chronological feed platform…
3 digital marketing pros sound off on upcoming Instagram algorithm
