Landing page optimization isn’t just about tactics.
Sure, there are many tactical ways to improve your conversion rate: test your CTA button copy, test a shorter page, change this picture, make that button bigger…
But if you don’t understand the more strategic side of things – the psychological wizardry that goes into a winning landing page – then your optimization efforts are just a shot in the dark.
Here are three psychological principles that will help you make your offer more persuasive – and turn your landing page into a conversion gold mine.
3 Conversion Psychology Principles to Test on Your Landing Page
