My recent revelation: When I write, my audience is always top of mind. However, when I look across all of CMI’s websites and channels, I worry that we’re not providing an exceptional experience for our community at all points. For instance, we may have answers to people’s questions, but can people find what they need? Is every point in their experience a good one?
While I continue to refine my content marketing skills, I also am turning more of my attention to content strategy…
3 Content Strategy Practices That Will Make You a Better Content Marketer
