Seth Godin posted recently about three changes in Marketing.
- Advertising and marketing are no longer the same thing.
- The most valuable forms of marketing are consumed voluntarily.
- The network effect is the most powerful force in the world of ideas.
Let’s view these from the lense of a hyperlocal digital publisher:
- Advertising and marketing are no longer the same thing – Frankly, they’ve never been the same thing, but the Internet has made this more obvious. There are two main types of marketing – one is to acquire new customers and the other is to engage/upsell existing customers. Advertising is most effective in the acquisition of new customers. But those folks that rely primarily on advertising for their marketing efforts are missing out on the most lucrative aspect of marketing – engaging your existing customers. Whether it’s word of mouth marketing, a loyalty program or an online video, there are many ways to engage your customers and build an audience online…
3 Changes in Marketing for Hyperlocal
