You see them everywhere; you probably know one, and you might even be confused about whether or not you are one. Our generation’s subculture of “hipsterdom” is pretty flimsy in comparison to other post-war styles, such as the hippie, punk, or grunge movements. Besides displacing hard-working families and old-times residents, the urban-based hipsters haven’t accomplished much in the way of rebellion over the last decade. So it comes as no surprise that people have started to dislike this kale-eating, grandma’s-sweater-wearing kind. And brands are no exception.
We took the opportunity to look at some awesome branded content that uses the anti-hipster movement to market their products.
1. GARAGISTA — “ALL BEER. NO BULLSHIT.”
South African brewery Garagista hit the nail on the head with their hilarious print ads for their “All beer. No bullshit.” campaign. Featuring brutal catchy phrases such as “Every time you drink a Garagista, a hipster’s favorite band goes commercial” and “If your bike has only one gear, ride on. This isn’t the beer for you,” it all makes you begin to wonder if this is the official beginning of the end of the hipster era.
