Do you ask yourself each day how you can gain more followers on your Instagram account? If so, you’re in the right place.
Instagram is a powerful tool for telling a visual story about your brand. As social media users continue to demand more visual content, brands will need a platform where they can share photos and videos that will visually engage their target audience.
With more than 300 million active users, Instagram has grown into the most popular social platform for sharing photos. In 2012, Instagram’s purchase for $1 billion by Facebook was seen as folly. But with a current estimated value of $35 billion, it is looking like a bargain! It is also the fastest growing social network. That tells you something about the power of visual marketing on a mobile web.
Brands can use Instagram as a tool for sharing their customers behind-the-scenes images of their business and keep them updated on new products. Additionally, Instagram is an excellent tool for establishing a brand identity and keeping customers in the loop about company news and product launches.
Tell a story
Every Instagram account needs to tell a story. When you create your strategy, make sure you share photos that feature your products, brand’s story, and customers. It’s also important to develop brand messaging that will be cohesive with your target audience. Once you have these two elements in place, you’ll be able to develop your Instagram strategy further.
29 Tips on How to Succeed With Your Instagram Marketing – Infographic
