What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product?
Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough. Often, the market-leading products aren’t the “best” products – they’re just the products that have more money, greater distribution, and, almost always, better marketing behind them…
