In his yearly set of predictions published in January, Moz co-founder Rand Fishkin predicted that “The big trends for 2016: Wearables, VR, smart home, and Internet of Things will have almost no impact on the world of web marketing…yet.”
In making that statement, he touched on an overarching truth about the world of digital marketing: though change is fast, it’s not as fast as we think. In more cases than not, the rule-book doesn’t need to be thrown into the fire. What’s required instead is level-headed and objective innovation.
With that in mind, here are twenty-five marketing techniques and leadership trends that can help you structure your own marketing strategy and the implementation framework around it going into 2016…
