Sometimes ideas build like a thunderstorm in the distance. Those you can plan for. But often they come like a bolt of lightning, igniting a nearby tree and you just have to run with it.
I came up with the idea to do a string of micro-content based on content marketing, and release one a day leading up until Christmas, basically an advent calendar. Hashtag#24daysofContentMarketing. Micro-content is a great way to keep your social channels firing on all cylinders while keeping the content production costs down. It also gives you more at-bats for something to go viral. With this campaign, we would have 24 social touch points in December alone. The problem was this needed to start December 1st, and the lightning had struck on November 28th.
