Content marketing can be a wolf in sheep’s clothing for small businesses. What may seem like the easiest discipline of all marketing strategies is actually one of the hardest, most time consuming and can be the most expensive.
As the founder of Pinetop Group, a content and video-marketing agency, I often get asked by small-business owners how to improve their content marketing strategies. While it isn’t easy, it does pay off.
For those looking to get their feet wet in video, here is a list of best practices, along with actionable steps…
