This year, I have been talking a lot about howmarketing has a marketing problem, howbanner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape.
I believe so strongly in these trends, that I evenbet my career on content marketing by joining NewsCred, the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted publishers).
My mission was:
To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.
And so, earlier this month, we formally announced our Strategy and Editorial Services to help brands build and scale their content marketing efforts. And to set themselves up to achieve their business objectives and a solid return on their investment (ROI.)
Over the past 6 months, I’ve spoken to a lot of brands that understand the value of content marketing but don’t know how to execute it. Which is totally fine because we’re here to help.
I’ve found that many brands pay for content and software and then realize they don’t know what to do with it. And that’s OK. Content Marketing is still relatively new to many of us and we’re here to help.
I have also seen many ominous signs from brands that showed they just weren’t ready for content marketing. And that’s OK too. Content marketing is a strategic solution to a strategic problem. Content should be an asset inside your company. One that provides a real and measurable ROI. Content is not a cost. And we are here to help show you how.
We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy.
21 Questions To Help You Define Your Content Marketing Strategy
