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I think we can all agree that things taste that much sweeter when we actually earn them: the promotion you got, the first car you bought with the money you saved mowing lawns for three summers, or the free coffee you received after the cashier punched the final hole in your rewards card.
It felt good, didn’t it?
For this same reason, buying an email list to reach a wider audience with your marketing materials is a route you don’t want to take. Not only does it put you at risk of ruining your reputation, but it can also negatively impact your email deliverability rate in a big way…
