Advertising rates in the United States are expected to increase across almost all channels in 2016, driven in part by the Summer Olympics and presidential elections, according to a recent report from the American Association of Advertising Agencies and Havas Media.
The forecast was based on a historical analysis of past media inflation rates as well as interviews with advertising experts.
Television ad rates are expected to increase the most of any channel in 2016, largely because of election-year activity: On average, local TV CPMs are forecast to increase 13%; cable CPMs, 5.5%; and national broadcast CPMs, 3.8%…
2016 Advertising Rate Increases Forecast for Nearly All Channels
