For most marketers, social media strategy involves throwing some words in a box, posting and linking to their latest product. It’s no surprise that this strategy is ineffective. The change-makers in the marketing industry do things a little differently. Top brands that achieve great success use these four social media marketing trends:
1. Brands Will Become Publishers
Brand publishing is the new content marketing. It’s more authentic, it’s more transparent and it keeps consumers engaged for longer periods of time by building relationships. And, unlike content marketing, brand publishing requires a little more tending to. Foolishly, some marketers believe content marketing exists solely to sell a product. AdWeek insists that all content exists to tell a story, no matter the platform—from tweet or blog post. So, 2014s content marketers will evolve into content publishers in 2015.
2015: SocialMedia Marketing Trends You Cannot Miss – infographic
