2014 is almost over.
What a long, strange year it’s been.
Authorship died, new algorithmic tweaks kept rolling out and Matt Cutts decided to take a break from Google. Quality writing is still in and spammy, formulaic writing is still definitely out.
The more things change, the more things stay the same.
While compiling the yearly top post roundups, I’ve enjoyed seeing how the SEO writing conversation has changed. In 2012, the top posts were of the back-to-basics variety. In 2013, people enjoyed the higher-level, more actionable posts. This year, we see more advanced writing posts, along with a sprinkling of client management tips.
Below are the hottest SEO copywriting posts of 2014. Whether you’re a seasoned SEO writer or new to the biz, you’ll find some tasty tidbits you can implement today.
Happy holidays to you and yours. Here’s to a healthy, happy and profitable 2015!
-Heather
#10: Introduction to Keyphrase Mapping for Content Managers
Have you made your keyphrase list and checked it twice? Great! Now it’s time to map the keyphrases to your pages. If you’ve never done this before (or you could use a little refresher,) check out this guest post by Adrienne Erin.
#9: Freelance Copywriting Proposals: 10 Questions to Ask First & 4 Types to Write
Do copywriting proposals drive you nuts? Are you wondering if your proposal should be a quick, one-page document or a multi-page monstrosity? This guest post by Ilise Benun will teach you the questions you should ask your prospect and how to structure your proposal.
