10 Content Marketing Lessons Learned
In 2014, content marketing became must-have marketing.
The metric: Content Marketing World 2014 attendance. (BTW, if you missed CMW2014, get the full videos and soak up the knowledge.) This industry event went from useful to must attend.
Here are 10 key 2014 content marketing highlights with actionable content marketing tactics to get your content marketing on track for 2015.
1. Go back to content marketing basics.
Document your content marketing strategy. Don’t leave content related activity to chance. Content Marketing Institute and MarketingProfs B2B content research found this was a leading factor for content success.
- 35% of marketers have a documented content marketing strategy.
- 48% of marketers have a content marketing strategy that’s not documented.
