Marketing has so many subdivisions, sometimes it’s hard to keep track.
Content marketing, one of the more misunderstood off shoots, is as tricky as it is simple.
What’s so tricky about it, you ask? It’s just writing…
No. Not everyone can write something that speaks to their readers and prompts them to like/follow you on social media.
You are not writing high-school papers. You’re writing to an audience significantly larger than your bored college professor. You want them enthralled with your work. Unlike your professor, this audience can (and will) haul themselves off your website faster than you can say ‘Audience Engagement’ if they don’t find you interesting enough…
