Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.
But once you sit down to craft your buyer personas, you may find yourself staring blankly at a white screen for some time, wondering where on earth you’re supposed to begin.
Before you spend time and money on research, ask yourself these questions to help you develop your personas, and then use our free buyer persona template to share your personas with the rest of your company…
20 Questions to Ask When Creating Buyer Personas [Free Template]
