Not too long ago, many within the SEO industry basked in the glory of successfully attaining top page Google rankings for websites. The issue? These sites could be ranked on keywords, not necessarily website quality. As a result, first page results through Google quite often displayed poor quality websites with poor designs as well as usability issues resulting from a number of search queries.
Experience is everything in any walk of life, so why did Google take browsers of their search engine to websites which did not deliver on expectations? And why were SEOs often only satisfied with ranking websites with little concern for the after effects?…
2 Key Reasons Why UX is Integral to Search Optimization
