This week we are kicking off a series of “Back to Basics” posts that outline the fundamental skills and information you’ll need to achieve success with content marketing. While these posts will be best suited to beginners — who often struggle to connect the dots as they sift through the enormous amount of information available on content marketing — more seasoned content marketers may benefit from using them as checklists for covering the necessary bases.
If you are new to content marketing, you can start off with Content Marketing Institute’s post on how we define our discipline and the ways it fits in with other marketing techniques.
2 Essential Elements for Getting Started With Content Marketing
