In marketing you have to stand out. And if there is so much competition in text, it is a logical consequence that you want to stand out using visuals. This means that these days “Visual Marketing” is hot. More and more brands try to get in the eye of their audience using images. Images with quotes, images with products on them or just pictures of celebrities in relation to the brands.
As a ‘normal’ marketer it is tough to keep up with that. After all, you don’t have a group of designers waiting for your sign to create awesome images. On top of that, not everybody is a designer. Unfortunately that often is very clear (and yes, I am guilty of that sometimes). But hiring a proper designer can be costly, especially for those social media updates. There are tools out there that can help you. Tools to create your own visuals.
Find below 18 free tools that will help you boost your visual marketing efforts. I’ve divided them in three different categories: tools that help you create images, tools that help you search images and of course, mobile tools, for the images ‘on the go’.
Image creation tools
Looking to create a great image or infographic? Or maybe change the one you have and make that image you shot at the event look a little bit better? Before you had to rely on tools like Adobe Photoshop and Illustrator and the knowledge of your designer. But there are tools you can use that will make your life a lot easier.
