Content creation can be a daunting and laborious task. And it’s not just the actual act of writing an article, or designing a slideshow. But also the planning, research, and collaboration. If you work in a large company, or agency, this challenge is amplified 10-fold.
So how do we keep our content creation organized, and remain productive (other than beer and coffee)? I decided to ask 18 content marketing experts to tell us their process, including the tools they use. Here’s how the experts streamline their content creation process:
Keep a Brainstorming Google Doc and Evernote
At Search Engine Journal, we use EditFlow plugin on WordPress and Podio for the biggest projects. For my personal clients and content ideas, I have a brainstorming Google document and Evernote, depending on what I usually most work in with that particular client. To network and keep track of work with colleagues, I use Skype chat and Google Hangouts a lot, and at Search Engine Journal, we have a standing one hour conference call to cover any editorial news and projects. This helps keeps up on track. I also love using ToDoist to keep track of my own to-dos.
