Every holiday season, it’s like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.
While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.
How? They create campaigns that delight customers. They evoke emotions and promote sharing. And sometimes, they connect people with their loved ones or partner with a charitable organization…
