As site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users.
In this post I’ll look at the presentation of site search results, and what retailers can do to ensure that users’ searches are successful.
Filtered navigation
An absolute must. Unless people have searched for a very specific product with a unique model number, or perhaps for a catalogue code, searches will result in a number of matching products.
For example, this search for a ‘red shirt’ on House of Fraser returns 810 possible matches. That’s a lot to go through…
